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updated 12:55 PM UTC, Jan 23, 2020

Drive Sober Campaign

  • Written by Mary Gerdes
  • Published in News

To help save lives and prevent needless tragedies, the Black River Falls Police Department is joining law enforcement agencies across Wisconsin during the “Drive Sober or Get Pulled Over” campaign from Friday, August 16 through Labor Day (September 2).

These high-visibility law enforcement efforts are intended to discourage motorists from engaging in dangerous driving behaviors that endanger everyone.

Last year in Wisconsin, alcohol-related crashes resulted in 159 deaths, including three in
Jackson County, and nearly 3,300 injuries. While alcohol-impaired drivers remain a
concern, a growing problem involves drug-impaired drivers - people whose ability to safely
operate a motor vehicle is compromised by legal or illegal drugs including prescription and
over-the-counter medications. To help combat impaired driving, Wisconsin has:

• Nearly 5,000 police officers trained in Advanced Roadside Impaired Driving
Enforcement (ARIDE) to help detect and remove impaired drivers from the
• 301 highly-trained Drug Recognition Experts - among the most in the nation;
• 23 multi-jurisdictional high-visibility enforcement task forces operating throughout
the year, across the state. This includes a year long cooperative effort between Black
River Falls Police and the Jackson County Sheriff’s Office.
There are several ways citizens can help:
▪ Never allow someone to get behind the wheel impaired. Find a safe alternative to get
them home. If you plan to celebrate, identify a sober designated driver;

▪ Report impaired drivers to law enforcement by calling 911. Provide as much detail as
possible on the driver, vehicle, and location;
▪ Download the free “Drive Sober” mobile app from the WisDOT website. The app
includes a “find a ride” feature to help locate mass transit and taxi services;
▪ Some taverns and restaurants have programs to provide patrons a safe ride home. Visit
www.tlw.org/ and click on Safe Ride;
▪ Make sure that everyone in your vehicle is buckled up – every trip. Watch your speed
and eliminate distractions.
Enjoy the last days of summer and Labor Day safely. Local law enforcement will be out in
higher numbers ensuring safe travel. If you plan to operate a vehicle, boat, or ATV,
designate a sober driver. It’s not worth the cost.


Black River Falls

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