The Wisconsin Department of Tourism released 2024 economic impact data, showing Clark
County tourism contributed $62 million to Wisconsin tourism’s third consecutive record-breaking
year. Statewide, all-time high visitation drove Wisconsin tourism’s record-breaking $25.8 billion
in total economic impact last year. The 2024 economic impact surpassed the previous statewide
record of $25 billion from 2023.
The boost in visitation, economic contributions from all corners of Wisconsin, including Clark
County, and strategic investments in tourism promotion drove the state’s historic year for
tourism.
Wisconsin tourism welcomed 114.4 million visits in 2024, beating the previous record from 2019
by more than a million, and grew the number of part- and full-time jobs the industry supports to
182,000. Locally, Clark County tourism supported 335 jobs and generated $3.2 million in state
and local tax revenue. At the state level, tourism generated $1.7 billion in state and local tax
revenue. Without this revenue, each Wisconsin household would pay an additional $678 to
maintain the current level of government services. View the 2024 economic impact data here.
“Last year, Wisconsin tourism brought in more money, welcomed more visits and generated
more revenue for state and local governments than any other year. Tourism in all corners fueled
this hat-trick of records for an accomplishment the entire state can celebrate,” said Wisconsin
Department of Tourism Secretary Anne Sayers. “The impact of the visitor economy is felt
statewide. Tourism sustains livelihoods and local businesses, uplifts communities and powers
Wisconsin’s economy.”
Clark County utilizes many media platforms including our website, Facebook page, website
calendar, a monthly E-Newsletter, Travel Wisconsin and more to help promote the county’s
many great events, business developments, job opportunities, communities, outdoor recreation,
special attractions, history, lodging, food hubs, shopping, Farmers Markets, Dairy Breakfasts,
and so much more!
CCEDC & TB is the primary agency in Clark County responsible for creating jobs and
investment in the county. Programs administered by CCEDC & TB are designed to support,
foster, encourage, promote, and assist economic growth and development within the county and
its communities.
CCEDC & TB also serves as the county’s tourism center and is responsible for promoting all of
Clark County, its communities, and its many recreational activities and events in partnership
with several other Clark County agencies. Learn more at http://www.clarkcountywi.org.
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