The Wisconsin Department of Tourism has released its 2024 economic impact data, marking a third consecutive record-breaking year. Statewide, tourism generated an unprecedented $25.8 billion in economic impact, up from $25 billion in 2023.
Clark County played a key role in that success, contributing $62 million to the statewide total. Local tourism supported 335 jobs and brought in $3.2 million in state and local tax revenue.
Wisconsin welcomed a record 114.4 million visits last year, and the industry now supports 182,000 jobs across the state. Without tourism’s $1.7 billion in tax revenue, each Wisconsin household would face an additional $678 in taxes to maintain current government services.
Tourism Secretary Anne Sayers celebrated the industry’s “hat-trick of records,” saying tourism fuels local economies, uplifts communities, and supports livelihoods across the state.
Clark County promotes its many attractions—including events, recreation, food, and lodging—through platforms like its website, Facebook, and newsletters. The Clark County Economic Development Corporation & Tourism Bureau leads efforts to boost tourism and economic growth across the county. Learn more at clarkcountywi.org.
The Wisconsin Department of Tourism has released 2024 economic impact data, highlighting a third consecutive record-breaking year for the state’s tourism industry. Wisconsin saw a total economic impact of $25.8 billion, surpassing last year’s $25 billion record.
Locally, Jackson County contributed $66 million to that total, matching its own record set in 2023. Tourism in Jackson County supported 467 jobs and generated $4.3 million in state and local tax revenue.
Statewide, tourism brought in $1.7 billion in tax revenue and supported 182,000 jobs. Wisconsin welcomed 114.4 million visits in 2024—more than a million above the previous record from 2019.
Tourism Secretary Anne Sayers said the industry not only broke records in visits and revenue, but also strengthened communities and businesses across Wisconsin. Without tourism’s contribution, each Wisconsin household would pay an extra $678 to maintain current government services.
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