The Hy-Vee Healthy You subscription helps individuals create a personalized health and wellness plan

WEST DES MOINES, Iowa (May 3, 2023) —Hy-Vee announces the launch of Hy-Vee Healthy You, a new health and wellness subscription service designed by Hy-Vee dietitians to help individuals develop healthier lifestyles through personalized nutrition counseling, preventative health screenings and more. The subscription service is available across Hy-Vee’s eight-state region to individuals 18 and older. 

The  Hy-Vee Healthy You subscription includes the following:

  • Two 30-minute appointments per month with a Hy-Vee dietitian to discuss strategies to achieve individuals’ health and wellness goals
  • Unlimited access to Short & Sweat fitness videos (40+ episodes available)
  • On-Demand Freezer Meal Workshops
  • Wellness classes focused on trending nutrition topics, as well as product recommendations and recipes to incorporate into customers’ routines
  • Nutrition programs such as Healthy Habits Menus, Balancing Your Blood Sugar, Weight Management, etc.
  • Free registrations on wellness challenges
  • Hy-Vee dietitian private chat portal
  • Two free health screenings per year (at participating locations)

The subscription service is available for only $99 a month, to register, visit

Hy-Vee has employed a team of registered dietitians for over 20 years to share nutritional resources within our local communities. The team offers in-store as well as virtual dietitian services allowing customers to work with a dietitian in the comfort of their own home. Also, select services are available in Spanish. The dietitian team also offers preventative health screenings for cholesterol, A1c and more. 

Hy-Vee offers more than 190 in-store HealthMarket departments, which feature organic and specialty items like gluten-free, dairy-free and plant-based products to support specific lifestyles. In addition, Hy-Vee dietitians can offer customers store tours and product recommendations. Hy-Vee also has an e-commerce site, WholeLotta Good, which offers dietitian-approved food, vitamins, supplements, fitness equipment and household products shipped right to your door.

To learn more about Hy-Vee’s dietitian events and services, search by location.

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