Tourism generated $63 million in total economic impact in 2022 in Jackson County helping Wisconsin break an economic impact record

[BLACK RIVER FALLS, WI] (June 6, 2023) – The Wisconsin Department of Tourism
released 2022 economic impact data, showing the tourism industry generated a record-
breaking $23.7 billion in total economic impact. The highest-ever overnight visitation
helped fuel the growth, with Jackson County playing a pivotal role by contributing $63
million in total economic impact.
The 2022 total economic impact surpassed the previous statewide record of $22.2
billion set in 2019. Jackson County also surpassed the previous record of $59 million
set in 2021. Additionally, last year, Jackson County tourism supported 477 part-time and
full-time jobs across various sectors of the industry and generated $4.3 million in local
tax revenue. Statewide, tourism generated $1.5 billion in state and local tax revenue.
Without this revenue, each Wisconsin household would pay an additional $620 to
maintain the current level of government services.
“The importance of travel and tourism is clearer than ever – to both travelers and our
local economy,” said Amanda Gunn, Executive Director of the Black River Area
Chamber of Commerce. “The revenue generated from tourism supports many local
businesses and enhances livelihoods within our area. Travel and tourism play a vital
role in showcasing the unique heritage and natural beauty of Jackson County,
preserving its charm and ensuring its prosperity for future generations.”
In 2022, there were 111.1 million visits in Wisconsin, which was up 8.8 million visits, or
8.7%, over the previous year. This includes a record 45.4 million overnight visits, or a
13.8% increase from 2021. Overnight visitors, on average, spent nearly three times as
much as day trip visitors. To learn more about Wisconsin tourism’s record-breaking
year, view the 2022 economic impact data, including a county-by-county breakdown, at 
“Tourism is both big fun and big business. I’m so grateful for the innovation and
dedication of the folks who make up Wisconsin’s tourism industry. Each one of them
played a role in setting this record,” said Wisconsin Department of Tourism Secretary
Anne Sayers. “Aided by strategic marketing, Wisconsin convinced more visitors to stay

longer so they could add more activities to their itinerary, delivering a deeper economic
impact. I congratulate the entire industry on an incredible record-breaking year.”

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