The 2023 economic impact surpassed the previous statewide record of $23.7 billion set in 2022.
Clark County also surpassed the previous record of $60 million set in 2022. Statewide, tourism’s
historic year was fueled by economic impact growth in all 72 counties, a record number of
overnight visitors for a second consecutive year and investments tourism businesses made in
goods and services.
Additionally, last year, Clark County tourism supported 346 part and full-time jobs across
various sectors of the industry, part of the more than 178,000 jobs sustained by tourism across
the state. Tourism in Clark County also generated $3.3 million in local and state tax revenue.
Statewide, tourism generated $1.6 billion in local and state tax revenue in 2023. Without this
revenue, each Wisconsin household would pay an additional $660 to maintain the current level
of government services.
“Wisconsin tourism powers the economy and strengthens the fabric of communities of all sizes,”
said Wisconsin Department of Tourism Secretary Anne Sayers. “The historic impact of tourism
reached every corner of Wisconsin and, in doing so, sustained livelihoods for thousands of our
friends and neighbors.”
In 2023, Wisconsin welcomed 113 million visits, nearly 2 million more than the previous year.
This number includes 45.9 million overnight visits last year — the second consecutive year of
record-breaking overnight visitation. Overnight visitors, on average, spend almost three times as
much as a day-trip visitor. View the 2023 economic impact data here, including a county-by-
county breakdown.
Clark County utilizes many media platforms including our website, Facebook page, website
calendar, Travel Wisconsin and more to help promote the county’s many great events, business
developments, job opportunities, communities, outdoor recreation, special attractions, history,
lodging, food hubs, shopping and so much more!
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CCEDC & TB is the primary agency in Clark County responsible for creating jobs and investment in
the county. Programs administered by CCEDC & TB are designed to support, foster, encourage,
promote, and assist economic growth and development within the county and its communities.
CCEDC & TB also serves as the county’s tourism center and is responsible for promoting all of Clark
County, its communities, and its many recreational activities and events in partnership with several
other Clark County agencies. Learn more at http://www.clarkcountywi.org.
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