Governor Tony Evers is highlighting another record year for Wisconsin’s tourism industry. In his weekly radio address, Evers says the state saw a fourth straight year of record-breaking economic impact. New data shows tourism generated $27 billion in 2025—about $74 million a day—surpassing the previous record set in 2024. The industry also set records for visits and revenue, with nearly 118 million trips to Wisconsin and more than $1.7 billion in state and local funding. Officials say tourism now supports more than 183,000 jobs statewide. Evers says continued investment and marketing through Travel Wisconsin are helping fuel the growth.
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